How to use Elevators as a Branding Opportunity in Hotels

Elevators aren’t just a way to move guests from floor to floor—they’re one of the most underutilized branding areas in a hotel. With guests spending minutes each day waiting or riding in elevators, this environment offers a unique chance to make a lasting impression for you and your guests.

Elevators as a Tool for Branding 

In hospitality, branding is all about creating memorable, seamless experiences at every touchpoint. Elevators provide the following:

• High visibility (nearly every guest uses them multiple times during their stay).
• Focused attention (guests are in a confined space with little distraction).
• Consistency (they connect every floor, ensuring your brand message follows guests throughout the property).

How to Incorporate Design and Aesthetics

The interior design of an elevator can reflect your hotel’s identity. It’s important to consider the following:

• Custom wall wraps or panels with brand colors or artwork.
  
• Luxury finishes that align with your property’s aesthetic, like wood, glass, or metallic accents.
  
• Lighting choices that set a mood, whether warm and welcoming or sleek and modern.

Digital Displays as Messages

Modern elevators can incorporate digital screens, which give hotels the chance to showcase different messaging. This messaging can include the following:

• Promotions like spa specials, dining options, or upcoming events.
  
•  Curated local tips that align your brand with expertise and hospitality.
  
• Storytelling content, such as the hotel’s history or sustainability efforts.

Enhancing the Guest Experience Through Branding

Branding doesn’t have to be loud or intrusive. Subtle touches can elevate the ride experience:

• Signature scents are introduced via subtle air systems.
  
• Background music that matches your brand’s atmosphere.
  
• Friendly messaging or inspirational quotes that tie back to your hotel’s identity.
  

Creating Opportunities for Sponsorship or Partnerships

Elevators can also be monetized as branding space:

• Feature partnerships with local businesses, wineries, or cultural attractions.
  
• Rotate seasonal themes that keep the space fresh and engaging.
  
• Offer premium space to exclusive hotel partners (while keeping the design cohesive).
  

The Bottom Line

Every corner of your hotel contributes to the guest experience. By transforming elevators into a branded environment, you not only reinforce your hotel’s identity but also create small moments that leave guests seeking more.

Contact Buckley Elevator today for ideas on how to upgrade your elevator and brand it for your hotel audience. We provide the following services: modernization, installation, and repair. We continue to redefine excellence in commercial elevator services. Install your new elevator today.